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Ray Ellis joins us as the new CEO of Century 21, sharing his vision for enhancing market share and building community among agents. We discuss the importance of leadership, the changing landscape of Australian real estate, and the collaborative spirit necessary for success.

• Ray Ellis introduces himself and discusses his journey to becoming CEO 
• Focus on improving market share and supporting local franchises 
• Importance of community and collaboration in real estate 
• Challenges in the Australian rental market and agent support systems 
• Impact of technology and social media on real estate sales 
• Leadership role in fostering a positive team culture 
• Encouragement of authentic relationships in sales 
• Commitment to creating a happy and motivated workforce

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

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Unlock the secrets to mastering the listing conversation in real estate with Lee Woodward in this solo episode of the We Are Selling podcast. Have you ever wondered how to transform your property consultancy skills and stand out as a professional agent? Lee walks you through the essential steps of the discovery process, from understanding your client's goals to crafting a compelling Property Improvement Plan that leaves a lasting impression. Along the way, you'll pick up invaluable tips on setting auction dates and preparing properties for sale, ensuring that you and your clients are ready to achieve optimal results.

Lee also dives into the intricacies of agent selection and marketing strategies, highlighting the importance of clear communication and strategic decision-making. Explore the various sales options, from traditional auctions to combination sales, and learn how to present marketing investments effectively. By the end of this episode, you'll be equipped with the tools to conduct listing conversations with clarity and confidence, elevating your real estate practice. Join Lee for this insightful session and transform your approach to property consultancy.

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

This episode highlights the impact of recent wildfires on the LA real estate market and the resilience of agents like Glen Coutinho, who relocated to LA amidst these challenges. Glenn discusses the personal and professional adjustments required during a time of crisis, emphasizing the importance of community connections and adapting to new legislation in real estate.

• Discussion on the aftermath of wildfires in LA and its effect on local real estate
• Insights into how recent legislation impacts pricing and real estate operations
• The unique challenges faced by agents who have lost personal and professional assets
• Comparison of real estate practices between Australia and the US
• Importance of building authentic relationships in real estate
• Glenn's transition to a new real estate brand and its significance
• Personal stories from Glenn’s family and their journey in the music industry

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

In this episode, we dive into the real estate landscape of New York City through the insights of Nikki Beauchamp, who shares her 25-year journey navigating the intricacies of the market. The discussion covers the importance of relationship-building, the role of technology, and strategies for successful lead generation, emphasizing the complexities of working in such a unique marketplace. 

• Discusses the challenges of selling in New York City 
• Explores the unique property structures like co-ops and condos 
• Shares insights on typical transactions and pricing 
• Emphasizes the value of building relationships in real estate 
• Highlights the impact of technology and AI on the industry 
• Discusses effective strategies for lead generation 
• Analyzes the effects of broader economic indicators on real estate 
• Offers insights into maintaining client engagement post-transaction

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

Join us this week as we sit down with Sean Scoffield, a seasoned expert in real estate and team leadership who has experienced the customer journey firsthand through his 14 moves in 19 years. In our insightful conversation, Sean sheds light on the often-overlooked aspects of customer experience from when a property is sold to the final settlement.
With a robust background in sales and marketing, Sean has a wealth of knowledge in building engaged and effective teams. He shares his strategies for transforming clients into raving fans and creating tremendous business success. Whether you're a real estate professional looking to elevate your customer experience or simply curious about the intricacies of client relationships in the industry, this episode is packed with valuable insights.
Tune in to discover how to break the silence on customer experience and enhance every step of your client's journey! Don't miss this opportunity to learn from someone who has dedicated his career to improving how we think about and manage customer interactions.
Listen now and take your customer experience to the next level!

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

Join them as they discuss the rise of AI-driven interfaces, the importance of effective prompting, and how senior agents can leverage technology to enhance their productivity without needing extensive technical skills. Steve reveals exciting insights about his latest products, including the SNAC app and innovative video forms designed to streamline lead generation and communication.

Listeners will discover practical applications of AI, from automating everyday tasks to enhancing client interactions. This episode is a must-listen for anyone looking to stay ahead in the evolving real estate landscape

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

Are you curious about the vibrant world of commercial real estate in Newcastle? Join us for an enlightening conversation with Joshua Barnes, a 22-year-old commercial agent whose journey from Dubbo to Newcastle is inspiring and empowering. Joshua's story takes us through his early beginnings, fueled by a passion for real estate and a serendipitous introduction from his partner's grandfather. We explore his preference for commercial over residential real estate, driven by his love for business-to-business interactions and the analytical challenges of commercial deals. His courage to start anew in a thriving market, bolstered by the coaching at Movable, offers invaluable lessons for aspiring agents.

This episode also highlights a fascinating case study from Newcastle's commercial scene—a creative transformation in Islington where a coffee roasting business morphed into a retail surf store. Hear about the nuances of negotiating commercial leases and the vital role of understanding diverse business needs. Joshua shares insights into Newcastle's booming industrial sector, propelled by the coal industry, and offers practical advice for those looking to carve a niche in commercial real estate. With a focus on business acumen and negotiation prowess, listeners will walk away with actionable insights to elevate their careers.

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

What does it take to transform from a stellar salesperson into a formidable director of sales? Mark Kentwell returns to share his decade-long evolution in crafting a business model that's not only self-sustaining but thrives beyond his personal sales achievements. Dive into the significance of creating a systemised, scalable, and saleable business, spotlighting agent gross commission income (AGCI) to reflect a team's contributions. Mark offers his expertise in handling high-value, intricate deals across regional Australia, an approach that has significantly fueled his company's success.

Join us as we dissect the essential ingredients for developing sales leadership and systems, focusing on business leaders' strategic roles in performance management. From onboarding new recruits to maintaining a regular meeting cadence, we unpack how these elements ensure robust communication and swift responses to challenges. Mark emphasises the sales director's pivotal role in spearheading prospecting efforts and crafting marketing strategies to identify and nurture potential A players, creating opportunities for internal growth.

Optimising sales performance exceeds chasing top-line revenue, mastering gross margin and predictability. I'd like you to please find out how structured systems like the Traffic Lights rank property listings to enhance efficiency. For a glimpse into the future, Mark introduces Nexr, a business operating system revolutionising real estate by offering innovative consulting services. We conclude by highlighting the power of team collaboration and our commitment to delivering even richer content by 2025, with Mark's ongoing insights promising to elevate our efforts even further.

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses

Send a message directly to Lee ( Include your details )

What if the heart of a legacy could be captured through the stories of those who built it? We invite you to listen to the captivating narrative of Bruce McLachlan as he recounts the century-long journey of McLachlan Partners in the real estate industry. Discover how Bruce's grandfather and great-uncle returned from World War I to resume life and forge a new path on the Central Coast of New South Wales. Bruce shares how necessity pulled him into the family business at a young age, driven by resilience and a pivot from his plans to buy a milk-run business. 

The story of McLachlan Partners is also a tale of two brothers with very different callings. Bruce and Craig McLachlan illustrate the diverse paths ambition can carve. While Bruce remained a leader in real estate, contributing to regional transformations and enduring market shifts, Craig chased the bright lights of the entertainment industry, ultimately clinching a Logie for his role on "Neighbours." Their journeys highlight the essence of pursuing one's passion and the dynamic routes success can take. Bruce's steadfast dedication to the Central Coast and Craig's strategic self-promotion underscore the multifaceted nature of ambition and achievement.

This episode is a testament to community and legacy, with Bruce sharing invaluable lessons from steering McLachlan Partners to its 100-year milestone. We explore the importance of nurturing trust and community ties and how being embedded locally can be a cornerstone for business longevity. Bruce reflects on leadership evolution, embracing flexibility, and the power of family values in building a loyal and productive team. As we celebrate this enduring legacy, we delve into Bruce's vision for the future—ensuring the brand thrives through new partnerships while staying true to its roots. Join us for a story rich in history, passion, and the wisdom of sustaining a family legacy.

Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Sponsored by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses