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You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.
In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business.
If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you.
Listen to This Episode to Hear More About:
-> The subtle clues your audience is giving you that they want something more
-> Why growing your revenue doesn’t always require new leads
-> What clients really pay more for (hint: it’s not more sessions or longer programs)
-> A smart way to structure your offer suite so you can help more people — without burning out
-> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven
-> The 7 drivers that increase perceived value and justify a higher price
-> Why adding a more expensive product might actually help you serve more people — not fewer
-> How to know if your current offer is enough of a foundation for going premium
-> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one
-> What high-ticket buyers are really looking for (it’s not what you think)
-> A simple pricing tier model that could triple your revenue — without needing more leads
-> How to spot the “hidden premium offer” sitting inside your existing program or service
-> Why some offers feel harder to sell at $500 than others do at $5,000
-> And so much more…
Also Mentioned in This Episode:
Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind
Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Episode 5: Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain
Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/
Amanda Farmer – Your Strata Property https://yourstrataproperty.com.au/
Tasha Jennings – Conceive Baby & Your Fertile Pantry https://tashajennings.com.au/
Kristy-Lee Heighway Billett - People Powered Business https://www.peoplepoweredbusiness.com.au/
We’d love to hear from you! Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.
Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!
5
1515 ratings
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.
In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business.
If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you.
Listen to This Episode to Hear More About:
-> The subtle clues your audience is giving you that they want something more
-> Why growing your revenue doesn’t always require new leads
-> What clients really pay more for (hint: it’s not more sessions or longer programs)
-> A smart way to structure your offer suite so you can help more people — without burning out
-> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven
-> The 7 drivers that increase perceived value and justify a higher price
-> Why adding a more expensive product might actually help you serve more people — not fewer
-> How to know if your current offer is enough of a foundation for going premium
-> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one
-> What high-ticket buyers are really looking for (it’s not what you think)
-> A simple pricing tier model that could triple your revenue — without needing more leads
-> How to spot the “hidden premium offer” sitting inside your existing program or service
-> Why some offers feel harder to sell at $500 than others do at $5,000
-> And so much more…
Also Mentioned in This Episode:
Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind
Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Episode 5: Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain
Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/
Amanda Farmer – Your Strata Property https://yourstrataproperty.com.au/
Tasha Jennings – Conceive Baby & Your Fertile Pantry https://tashajennings.com.au/
Kristy-Lee Heighway Billett - People Powered Business https://www.peoplepoweredbusiness.com.au/
We’d love to hear from you! Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.
Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!
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