Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service


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You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.

In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business.

If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you.

Listen to This Episode to Hear More About:

-> The subtle clues your audience is giving you that they want something more

-> Why growing your revenue doesn’t always require new leads

-> What clients really pay more for (hint: it’s not more sessions or longer programs)

-> A smart way to structure your offer suite so you can help more people — without burning out

-> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven

-> The 7 drivers that increase perceived value and justify a higher price

-> Why adding a more expensive product might actually help you serve more people — not fewer

-> How to know if your current offer is enough of a foundation for going premium

-> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one

-> What high-ticket buyers are really looking for (it’s not what you think)

-> A simple pricing tier model that could triple your revenue — without needing more leads

-> How to spot the “hidden premium offer” sitting inside your existing program or service

-> Why some offers feel harder to sell at $500 than others do at $5,000

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 5: Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain

Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Amanda Farmer – Your Strata Property https://yourstrataproperty.com.au/

Tasha Jennings – Conceive Baby & Your Fertile Pantry https://tashajennings.com.au/

Kristy-Lee Heighway Billett - People Powered Business https://www.peoplepoweredbusiness.com.au/

 

We’d love to hear from you! Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.

Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That WorksBy HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

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