As the holiday rush approaches, your team's energy can make or break the customer experience. In this episode, Kathy shares what she noticed during her travels in 2025—how disengagement shows up in stores—and why connection matters more than ever in Q4. Learn what real engagement looks like, why it drives sales, and how to model it as the leader. Plus, a quick discussion on whether "secret shoppers" help or hurt team morale.

For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode261

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers