It can be scary to specialize so deeply that you find yourself serving a micro niche. You can worry that it will be harder to be profitable, and that it will be more difficult to build relationships and a reputation within a smaller defined group of clients and customers.

You can also tell yourself a story that finding team members who can serve these very specific clients will be a challenge as compared to hiring generalists. 

Today you’ll meet Leadership Lab Member Tara Humphrey, an incredible leader, who has built a very profitable micro niche company that serves a specific sector of the healthcare industry.  Listen in to learn how she did it. 

 

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