Small Business Saturday isn't just a single day, it's part of a powerful five-day stretch that can grow your sales and strengthen your connection with customers. In this episode, Kathy shares a realistic plan for making the entire weekend work for you, from Black Friday through Giving Tuesday.

You'll learn simple, strategic ways to pace yourself, boost engagement, and build momentum, without burning out. Whether you're going all in this year or taking notes for next, you'll walk away with practical ideas and peace of mind.

For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode262

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers