Have you found yourself asking the question “Is Pinterest still relevant for my business?” You’re not alone. Let’s go there.

There’s no doubt that Pinterest has changed. Marketers see it and so do pinners. 

Let’s walk through a little bit of history on Pinterest and talk about what’s working right now as the platform iterates itself into Pinterest 2.0.

I recently hosted a live training about what’s working on Pinterest right now. It was designed to answer a pressing question that is currently on the minds of many Pinterest marketers:

Is Pinterest still relevant?

I think it is. Let’s talk about the 3 things that are working right now on Pinterest.

For Pinterest marketing,  the goal is to get in front of the dreamers, the planners, and the people who will connect with what you have. It’s all about connecting with the searchers looking for their best life without all the noise. 

Pinterest is the outlier among the social media marketing tools. 

Related: The Transition from Facebook Marketing to Pinterest Marketing

Facebook is for groups, heated discussion, and reminders that it’s someone’s birthday. 

TikTok is great for dancing, engagement, and I’m not really sure what else since I’m still trying to avoid it. 

Pinterest is for the introvert and person searching for an answer to their problem. It’s a search and discovery network whose reason for existing is to promote ideas and products for those looking to be inspired. Platform users spend a long time planning and searching before they actually make a purchase (at least three months).

This recent quote from Pinterest sums it up perfectly:

Your customer isn’t coming to Pinterest to hunt for likes, or see what everybody else is doing. They’re looking to find what they actually love.— Pinterest

In a recent article on the Pinterest business blog, Pinterest said that people who use Pinterest weekly are 7x more likely to say it’s the most influential platform in their purchase journey vs. social media platforms.. Furthermore, shoppers on Pinterest have 85% bigger baskets than shoppers on other platforms and they spend twice as much per month. 

I don’t know about you but I’m happy to help you figure out how to be part of that spend. 

In the golden days of Pinterest, you would pin a beautiful image to your board, keyword the pin description, and then share it across several Pinterest boards. Then you would sit back and watch your traffic grow (as well as your ad revenue, email list, and product sales). 

It was a simple platform with a beautifully orchestrated plan for marketing that resulted in great traffic. 

When the pandemic hit in 2020, a surge of people flooded the platform, growing it to over 400 million users worldwide. Those sourdough bread recipes were being pinned faster than teenagers checking Snapchat. We could see the clicks rising and the businesses being positively impacted.