If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective:

What if you’re attracting the wrong leads?

Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land.

Listen to This Episode to Hear More About:

-> The 3-part fix for getting leads who actually want to buy from you—starting now.

-> The unspoken cost of wrong-fit leads: It’s not just wasted ad spend—it’s the silent killer of momentum and confidence.

-> 7 powerful themes that reveal whether your current leads are a poor fit.

-> The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you).

-> Is your “freebie” secretly repelling buyers? The counterintuitive reason some lead magnets are working against you.

-> Feeling exhausted by your clients? This quiet signal says you’re marketing to the wrong people.

-> The “chaotic list” effect that makes it almost impossible for your offers to convert.

-> The real reason you’re second-guessing everything.

-> The marketing shift that filters out tyre-kickers—without sounding salesy or pushy.

-> What if you’ve outgrown your audience? Here’s what to do when the clients you’re attracting don’t match who you are now.

-> The telltale signs your audience is too scattered—and why it’s sabotaging your content (and your confidence).

-> Is your content attracting... or qualifying? The subtle shift that makes marketing easier—and more effective.

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 2: Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/

Episode 4: Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/

Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them https://herbusiness.com/podcast/67-client-avatar-interviews-need/

Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/

Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content. https://www.evelinakreative.com/

Angela Counsel – Naturopath and menopause expert. https://angelacounsel.com/

Alison Vidotto – CEO of Vidotto Group https://alisonvidotto.com/