This episode is about traffic, but not tactics.

When store owners say they have a traffic problem, they're often reacting to low sales and reaching for visible fixes like ads, promotions, or new platforms. In this episode, I explain why that approach can get expensive, and why clarity has to come before action.

I share a real story from a group member who invested in visibility without enough context, introduce the idea of the visibility gap, and explain why I'm focusing an entire year on visibility inside Master Shopkeepers.

If traffic has felt unpredictable or frustrating, this episode will help you rethink where to start.

For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode266

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers