Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?

Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.

Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.

Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days.

Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power.

View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url

Thank you to our sponsor!

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Connect with Brynn:

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