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What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say?
In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing.
If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you.
We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy.
Whether you’re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear.
Listen to This Episode to Discover:
Also Mentioned in This Episode:
Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now
Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. Join Now
Episode 259 – How to Use Bonuses to Overcome Buyer Objections
Angela Counsel – advocate for natural menopause solutions
Anne Maree Wilshire – voice coach and energetic alignment mentor
Amanda Paul, Brand Injection – lead-gen copywriter for property developers
5
1515 ratings
What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say?
In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing.
If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you.
We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy.
Whether you’re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear.
Listen to This Episode to Discover:
Also Mentioned in This Episode:
Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now
Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. Join Now
Episode 259 – How to Use Bonuses to Overcome Buyer Objections
Angela Counsel – advocate for natural menopause solutions
Anne Maree Wilshire – voice coach and energetic alignment mentor
Amanda Paul, Brand Injection – lead-gen copywriter for property developers
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