As the landscape for ads has changed drastically in the online world, business owners are wondering where to put their ad dollars next, especially with iOS updates and increasing costs. Pinterest is a good choice, but people are confused about how Pinterest fits into their overall marketing plan. They want to know how Pinterest ads in 2022 will work. 

Our SPM Promoted Pins Director, Erin, is here to help us break down where we think Pinterest Ads in 2022 are headed. She makes a strong case for why you should diversify your ad dollars by investing in Pinterest ads (aka promoted pins) for your business. 

Erin is an amazing member of our Simple Pin team. She has figured out how Pinterest ads will work for many different types of businesses. I’ll let her tell you more about her role here at Simple Pin and then walk you through what she has learned.

Erin started with Simple Pin Media six years ago managing organic clients and then shifted over to the paid side of advertising on Pinterest. In the past year, she spearheaded the launch of our Simple Pin Ads Society, a membership where we teach VAs, Pinterest marketers, and business owners how to run ads on Pinterest. 

Take it away Erin!

Pinterest Ads in 2022: What You Need to Know

Looking into 2022 has been very exciting for me. I feel excited about the future of Pinterest ads so let’s chat a bit about whether Pinterest ads in 2022 are a good idea. 

Spoiler Alert – the answer is 1000% YES!

Back when Pinterest went public, we warned that this free train we’ve been riding for 10 years won’t be free forever. The time has come. It’s time to buy your ticket!

Up until this past summer, I was heavily involved in both paid and organic Pinterest strategies/management. During that time, I began to see a shift — especially with accounts that focused on both paid and organic advertising on Pinterest. 

We also started to see traffic dip for accounts utilizing a strictly organic marketing strategy. But we also observed that the traffic for accounts that incorporated both an organic and paid ads component  was growing. 

We know that when organic pins are posted on Pinterest, they are first seen by all of your followers. Then they are shown to customers who behave like your followers. 

When you use paid media targeting, pins reach people way beyond your core audience. That results in a high potential for finding more people who will love the product you are offering and are ready to convert.

Pinterest Conversion Insights

A couple of years ago, Pinterest launched Conversion Insights. When that happened, I knew that moving forward with Pinterest would mean we needed both a good paid and organic strategy. 

Conversion Insights is a tool that integrates organic and paid conversion reporting all in one area. It’s still in beta, but from what I can tell with clients that we’re working with right now,