The Launch Lounge Podcast

266. Why You Should Delete Email Subscribers (Yes, Really)


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Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀

Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed my results.

In this episode, I'm sharing why inactive subscribers are silently killing your deliverability, damaging your sender reputation, and costing you money every month.

🔥 In This Episode:

  • Discover why chasing list size is a vanity metric that's hurting your business

  • Learn the simple 3-phase system to clean your list while preserving valuable relationships

  • Implement an automated process to maintain list health with minimal effort

  • See how a smaller, engaged list massively outperforms a larger, disinterested one

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚

Salome

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The Launch Lounge PodcastBy Salome Schillack

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