If you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.

In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants, where the biggest red flag wasn’t lack of skills—it was lack of confidence.

We’ll dig into why today’s market demands that you show up certain, grounded, and clear about your value. 

Listen to learn more about:

• Why confidence is the foundation of every successful sales call strategy for virtual assistants
• What to say (and not say) on discovery calls that either builds trust or breaks it instantly
• How to rewire self-doubt so you stop underselling your skills
• The power of practicing with peers, mentors, and inside communities like the UDMA School
• How to show up as a confident partner & collaborator, not a nervous applicant

You can have all the marketing skills in the world, but if you don’t believe in yourself, no client will either. This episode is your reminder (and pep talk) to stop downplaying your value and start selling from a place of self-trust. You got this!

Join my FREE live Masterclass: 5 Keys to Building a Freelance Marketing Business You Actually Love

Calling all virtual assistants who are ready to lean into marketing services and charge what you're actually worth – If you're tired of admin tasks and want to use your skills to offer strategic marketing work, my free masterclass on October 23 is for you. I'm breaking down the 5 Keys to Building a Freelance Marketing Business that Pays Well, including how to transition from generalist to specialist. This is your roadmap. >>Save your seat here!

Links Mentioned in the Show: 

• The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com
• Discovery Calls for Virtual Assistants with Tracie Patterson #136
• Slay Imposter Syndrome with Mindset Coach Jen Grosso #59
• How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services