Hiring a copywriter can feel like comparing apples to oranges -- one copywriter has a retainer package, another charges by the project, and yet another charges by the hour. 

Some have sales experience, and some are actually content writers who call themselves copywriters. 

WHERE DO YOU START? My recommendation --> by listening to this episode!

And if you want to hire a copywriter trained in sales psychology, who has written for hundreds of launches, you can reach out to me here. 

CONNECT WITH ME ON:

• My website
• Instagram
• LinkedIn

START WRITING YOUR OWN COPY FOR FREE HERE:

• Opt In Copy Bot

To find Devin and get Inbox Zero Hero, visit this link!

You can find Jess and the Ordinary Business Podcast at this link!

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Get to know your copywriter: Hear Sam’s journey from corporate sales to online business, and how she balances working 20-30 hours a week while traveling the world. 

In this episode, she discusses the experiences and skills that shaped her, including her time at Iowa State University, various sales roles, and her misadventures in travel blogging. 

In more modern-day notes, Sam elaborates on her unique VIP day process for clients and offers insights into effective copywriting and sales techniques. For those curious about pursuing a freelancing lifestyle, Sam provides a candid look at her successful approach to combining work and travel.

• 00:00 Introduction and Episode Overview
• 00:59 Sam's Background and Journey
• 02:05 College Years and Early Travels
• 05:18 Professional Sales Experience
• 06:27 Transition to Copywriting
• 07:35 VIP Days and Copywriting Process
• 08:41 Advice for Aspiring Copywriters
• 10:49 Conclusion and Contact Information

HELPFUL RESOURCES:

• See the full episode notes & past episodes here
• Get on my calendar - if you’d like me to write your sales pages for you! 

CONNECT WITH ME HERE:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

To find Devin and get Inbox Zero Hero, visit this link!

You can find Jess and the Ordinary Business Podcast at this link!

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

In this episode of Copy And, Sam discusses the strategic importance of Calls to Action (CTAs) on sales pages and other marketing materials. As a seasoned copywriter and sales psychology expert, Sam explains what CTAs are, why they matter, and how to craft them effectively for maximum impact. 

She emphasizes the importance of placing CTAs prominently and making them visually appealing. Sam also provides actionable insights into using verbs and transformational language in CTAs to encourage conversions. Tune in to learn tips on copywriting, design, and the psychology behind compelling CTAs, and don't forget to grab the Clickable AF CTAs resource from the show notes.

00:00 Introduction to CTAs

00:42 Understanding the Importance of CTAs

02:01 Common Mistakes with CTAs

03:43 Defining a Call to Action

04:47 Crafting Effective CTA Copy

08:03 Designing Clickable CTAs

10:37 Recap and Additional Tips

11:38 Bonus Tips for Email CTAs

12:38 Conclusion and What's Next

Resources Mentioned

• Opt-In Copy Bot
  
  
• Previous Podcast Episodes:
  • All found here

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

SPONSORED BY:

• Sheri Moise: Visit sherimoise.com/quiz
• Specht and Co: visit www.spechtand.co/stand-out-brand-strategy-session (use code NOMAD for $200 off!

To find Devin and get Inbox Zero Hero, visit this link!

You can find Jess and the Ordinary Business Podcast at this link!

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Think of your sales page like a newspaper stand.

What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down the best practices for above the fold copy so you can write hero copy that hooks your reader, builds trust, and drives action in 40 words or less.

Whether you’re writing a sales page, opt-in page, or full website, these above-the-fold tips are essential for making sure your most valuable real estate actually works for you.

What You’ll Learn:

• Why the “above the fold” section is the most visited part of every sales page and website
• The 3 key ingredients to include in your hero copy
• How to write a CTA that doesn’t just ask for action but inspires it
• How to write attention-grabbing sales pages with only 30–40 words

RESOURCES:

• See the full episode notes & past episodes here
• Clickable AF CTAs - to help you write better CTAS (and a swipe file!)
• Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold section
• Get on my calendar - if you’d like me to write your sales pages for you! 

Connect with me here:

• Instagram
• LinkedIn
• Website

To find Devin and get Inbox Zero Hero, visit this link!

You can find Jess and the Ordinary Business Podcast at this link!

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Your headlines make or break your sales page. You need to learn how to write scroll-stopping hooks that make navigating your sales page or website efficient for the reader - and make it super easy for them to buy from you!

In this episode of Copy And, Sam digs into one of the most powerful parts of any sales page: the headlines. She explains why generic lines like “Introducing…” kill conversions, how to use client language and transformation to create stronger hooks, and shares a real client example of rewriting headlines for maximum impact. If your sales page isn’t selling, this is where to start.

Resources Mentioned:

• See the full episode notes here
• Opt-In Copy Bot
• Previous Podcast Episodes:
  • Episode 6: Intro to sales pages

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

In this episode of Copy And, Sam kicks off a four-part series on writing high-converting sales pages. 

For this intro episode, she does an overview of what belongs on a sales page (and what doesn’t), why templates can lead you astray, and how to tailor content length based on your offer’s price point. 

From $0 freebies to high-ticket services, Sam explains the core structure every page needs and how to adjust for different buyer types—skimmers, fact-finders, and everyone in between. The big takeaway? Keep your page focused on transformation, keep asking for the sale, and write for what your audience actually needs to hear..

Resources Mentioned:

• See the full episode notes here
• Opt-In Copy Bot
• Previous Podcast Episodes:
  • Episode 3: Sales Psychology
  • Episode 4: Defining Your Ideal Customer and Writing for Them

Connect with me here:

• Instagram
• LinkedIn
• Website
  
  

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Real talk: Your people want to hear about their potential, not their pain.

Not sure how to do that? Listen to this episode of Copy And, where I'll dig in to:

• What your people need to hear to buy
• How to write for potential and not get stuck in the pain
• The sales psych behind this reasoning

Resources Mentioned:

• See the full episode notes here
• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)
• Brand Messaging → Hire me to nail your audience & their transformation, and give you the words that will sell on your website and sales pages.

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for.

When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for.

Resources Mentioned

• See the full episode notes here
• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)
• Nomad Copy VIP Services → Hire me to write your copy—sales pages, emails, websites, and more.
• Maslow’s Hierarchy of Needs → The psychological model that explains human motivators, from survival to self-actualization.

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Copy and Content are NOT created equal… and it matters, both when writing and hiring out a service provider. In this episode, I break down the key differences, where they overlap, and how to know whether you need a content writer or a copywriter to hit your business goals.

Resources mentioned in this episode:

• Free resource: Opt-In Copy Bot

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.