Copy And

In this episode, Samantha discusses Black Friday sale ideas for service-based business owners, plus the flash sales you can run any month of the year. She starts with a permission slip: you don't have to run a Black Friday sale at all, especially if your capacity is thin or your audience isn't ready. Then she walks through nine offer structures that don't require slashing your prices across the board, from BOGO deals and exit offers to affiliate promos, secret lists, and group-pricing "reverse offers." Samantha is talking about this now because November is seeding season, and the people who win Black Friday start warming up their audience weeks before the sale opens.

What You'll Learn

• The capacity gut-check to run before you commit to a Black Friday promotion (and why your buyers are more distracted that weekend than any other time of year)
• How to sell during Black Friday without discounting your core offer, using BOGO deals and order bumps that raise your average order value
• Why an affiliate promo can be the lowest-lift Black Friday sale you'll ever run
• The difference between shrinking and growing discounts, and which one pushes people to buy more
• What drives every flash sale that works, and how to start seeding your offer today

Resources Mentioned

• Black Friday Email Templates 
• Sam's Instagram and Threads (@nomad.copy)
• Grab the Forgotten Launch Emails checklist: Use code PODCAST to get it for $1!

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses the launch vs promotion debate and why she thinks the online business world has lost the plot on launching. Some business owners send four emails over two weeks and call it a failed launch. Others run a fully coordinated push across Instagram, Threads, LinkedIn and email, with other people helping them promote, and never call it a launch at all.

Samantha's take: there's no difference. A launch is a more coordinated promotion, and whatever you call it, the goal is to sell your stuff. She walks through why "I don't have the capacity to launch" slides into "I don't sell in my business," how success metrics shift for service-based offers, and a four-step framework for how to promote your offer (or launch an online course) as a team of one.

What You'll Learn

• Why the label on your promo period matters less than whether people know you're selling
• How a "failed" service launch can keep bringing in buyers months after the cart closes
• Why it's easier to sell someone else's stuff than your own, and how to get past it
• The quick math on your reach that proves you're promoting way less than you think
• The content pillars to use for every promotion, from a one-week push to six weeks of pre-launch

Resources Mentioned

• Copy And episode with Taylor Lane on her service-based launch: https://www.nomadcopyagency.com/copy-and-podcast/the-launch-strategy-that-signed-28-dfy-clients-in-13-days-with-taylor-lane
• Copy On Demand (doors open December 7): https://www.nomadcopyagency.com/copy-on-demand

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses where to put your website link, your sales page links, and your freebie links so people can find you (and buy from you) wherever they bump into you online. The idea came from her client research process. When clients send her a list of competitors, she often gets a business name with no person attached, or a person's name with no business attached, and the trail goes cold. If your name and your business name don't connect, your potential clients hit that same dead end.

Samantha walks through a practical list of where your links belong, from social bios and LinkedIn to your email signature, your Google Business profile, your presentations, and inside your own digital products. She also shares how one email signature link turned a casual introduction into a $2,000+ project, and how a single pinned Thread brings in five to ten opt-ins a week.

What You'll Learn

• Why your link in bio page should live on your own website (and what you lose when it doesn't)
• The LinkedIn spot most people skip that makes your website easier to find at a glance
• How to swap your links during a launch without forgetting to switch them back
• Why your freebies and digital products should be selling your other offers between launches
• The 10-minute first step that makes you findable on every platform at once

Resources Mentioned

• Samantha's link in bio page: https://nomadcopyagency.com/links
• Nomad Copy Agency: https://www.nomadcopyagency.com
• Samantha on Threads (check out the pinned thread for inspo): https://www.threads.com/@nomad.copy
• Previous Copy And episode on the different kinds of copywriting: https://www.nomadcopyagency.com/copy-and-podcast/the-types-of-copywriters-and-which-one-your-business-needs
• Forgotten Launch Emails Checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (Use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha sits down with Threads specialist and business coach Taylor Lane to break down the full launch that took her done-for-you Threads agency from a five-client minimum goal to twenty-eight signed clients in thirteen days. Taylor has run over a dozen launches since 2017, but this was the first time she launched her Threads service after a full year of running it without one. Samantha wanted her on the show because Taylor's approach mixes upfront honesty about selling with tight urgency tactics, and the numbers back it up. They walk through the masterclass strategy, the fast action bonus, the price increase timing, and the exact email subject lines that turned a stalled weekend into a twenty-eight client close.

What You'll Learn

• Why announcing you are about to get sold to on a masterclass builds more trust (and more sales) than hiding it
• How Taylor decided which marketing levers to pull for her launch, and why affiliates and ads did not make the cut
• The exact bonus structure that filled five spots live on her masterclass call
• What happened during a dead weekend mid-launch, and how the final 48 hours turned into eleven new clients
• Why Taylor waited six weeks to raise her price instead of doing it right after cart close

Resources Mentioned

• Taylor Lane on Threads: https://www.threads.net/@taylor.elizabethlane
• Taylor Lane on Instagram: https://www.instagram.com/taylor.elizabethlane/
• Taylor's done-for-you Threads service sales page: https://thetaylorlane.com/monthly-retainer
• Copy On Demand membership: https://www.nomadcopyagency.com/copy-on-demand
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses the different types of copywriters and when to hire each one. She breaks down the difference between content and copy, then walks through direct response, brand, SEO, email, technical, and UX copywriters, explaining what each one does and who needs them. This episode is for anyone who has searched "I need a copywriter" and had no idea what to search for next.

What You'll Learn

• The difference between a content writer and a copywriter (it's not as clear cut as you'd think)
• Why a direct response copywriter is your go-to when you need a launch or a sale, fast
• When to hire a brand copywriter instead, and why retainers make sense for this work
• The niche copywriters most small businesses never need (SEO, technical, UX) and when that changes
• How to know which type of copywriter you're searching for before you post in a Facebook group

Resources Mentioned

• Welcome Sequence Template: https://nomadcopyagency.thrivecart.com/welcome-sequence-copy-bot-copy-reg/
• Brianna Owen, Owen Your Mark Copy: https://owenyourmark.com/
• Jess Zerrer, Tails and Emails: https://www.tailsandemails.com/
• Nomad Copy Agency services and pricing: https://nomadcopyagency.com/services

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses the copywriting myths she keeps hearing from clients and followers, sparked by a friend asking whether round buttons convert better than square ones. She digs into the data behind buttons, email subject lines, and sales page headlines to separate what the numbers show from what people assume works. Samantha shares specific findings on emoji use, subject line length, urgency language, and headline tone, then compares that data against what she has seen in her own audience's A/B tests. She closes with the free tools she recommends for tracking your own results, including Google Analytics and Microsoft Clarity.

What You'll Learn

• Whether round buttons or square buttons get more clicks (the answer might surprise you)
• The two things that make any button clickable, no matter its shape
• Why two emojis in your subject line could boost your open rate, and when to skip them entirely
• The word that can tank your email deliverability without you noticing
• Why generic sales page headlines like "Introducing my offer" cost you clicks and SEO

Resources Mentioned

• Flodesk State of Email report: https://flodesk.com/email-marketing-trends-report
• Kit (Samantha's email service provider): https://partners.kit.com/qumvycr8rhkf
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses the biggest tells that give away AI written copy, and what to do instead so your writing sounds like you. She got a wave of requests for this one and almost skipped it, since being the copywriter who hates AI feels defensive. Instead, she breaks down ten specific patterns she sees over and over in client copy, from em dash overload to the "it's not X, it's Y" reframe, and gives a fix for each one. Using AI to draft is fine. Knowing what to edit afterward, and why, is what makes copy convert.

What You'll Learn

• What the em dash signals about your copy, and the simple fix (a comma or a period)
• Why saying "it's not X, it's Y" confuses buyers instead of convincing them
• How to spot circular restating and rule-of-three listing before readers tune out
• Why vague -ly intensifiers like "genuinely" and "incredibly" drain your authority on the page
• How passive voice undercuts your offer, and the exact swap that fixes it

Resources Mentioned

• Copy On Demand membership (currently on waitlist, opening in December): https://www.nomadcopyagency.com/copy-on-demand
• Sam's Instagram (DM her your questions): https://www.instagram.com/nomad.copy
• Sam's contact page: https://nomadcopyagency.com/contact
• Get the Forgotten Launch Emails checklist for $1 with code PODCAST: https://nomadcopyagency.thrivecart.com/launch-emails-checklist

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Episode Summary

In this episode, Samantha breaks down what she learned in her marketing degree that no longer holds up for small business owners in 2026. She holds a marketing degree and spent years in corporate sales before becoming a copywriter, and she uses that background to compare textbook strategy with what a solo entrepreneur can pull off with far less time, budget, and data. Samantha covers four ideas from her college training, including long product launch windows, formal market research, separate marketing and sales functions, and constant feedback loops, and explains where each one still applies and where it falls apart when you are running the whole show yourself. This episode is for anyone who feels behind because their marketing does not match what they read in a textbook or saw at a big company.

What You'll Learn

• Why a two to four week product launch timeline can beat the year-long campaigns Samantha was taught in school
• The one type of market research small business owners should run at least once a year (and why focus groups are not it)
• How a single piece of marketing content can turn into a sales conversation without you planning it
• Why feedback forms are one of the biggest advantages small businesses have over big companies
• What happens when you treat client off-boarding as a data collection opportunity instead of a formality

Resources Mentioned

• Samantha's Instagram, where she posts a short-form series on marketing degree myths: https://www.instagram.com/nomad.copy
• Previous episode referenced (data-driven marketing decisions): https://www.nomadcopyagency.com/copy-and-podcast/right-message-wrong-timing
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses what happened when she ran a flash sale workshop that got tons of engagement, lots of DMs, and only five sales, against a goal of twenty. She walks through the launch timing strategy lessons she pulled from the flop, including why running a promotion the week before Labor Day (with kids heading back to school on wildly different schedules) tanked her conversions even though the offer and messaging were strong. This episode is for anyone who has ever launched something they were sure would sell, watched it underperform, and wondered if the problem was the offer itself. Spoiler: it usually isn't.

Key points covered in episode:

• Why the middle of an open cart period is almost always the slowest stretch of a launch (and why that's normal, not a red flag)
• How to tell the difference between a messaging problem and a flash sale timing problem
• The exact questions Samantha asked non-buyers to figure out why they didn't convert
• Why "everyone loves a Labor Day sale" is a launch myth worth questioning
• How to turn a low-converting launch into usable data for your next one

Resources Mentioned:

• Flash Sale Workshop: https://nomadcopyagency.thrivecart.com/writingworkshop/
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)
• Launch Strategy support with Samantha: https://tidycal.com/nomadcopy/launch-strategy-session
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Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha breaks down why waitlists are one of the most underused tools in a launch strategy and how to use one to sell more copy before your cart even opens. She shares the numbers behind why warm waitlists convert so much better than cold traffic, walks through the different types of waitlists you can run, and tells the story of a recent client (a PR coach for authors) who sold 34 spots before and within hours of her cart opening because her waitlist was nurtured the right way.

Samantha is writing the copy for these launches as they happen, which means this advice comes straight from campaigns that are converting right now.

What You'll Learn

• Why a warm waitlist can convert at 5 to 15%, while cold list sales often sit at 0.5 to 2%
• The four types of waitlists you can build (and how to pick the right one for your offer)
• How one client sold 24 spots before her cart even opened, just by nurturing her waitlist with three emails
• The two to three week window before launch that makes or breaks your waitlist's buying power
• Why "set it and forget it" waitlists kill your launch results without you noticing

Resources Mentioned

• Copy On Demand: https://www.nomadcopyagency.com/copy-on-demand

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.