Think of your sales page like a newspaper stand.

What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down the best practices for above the fold copy so you can write hero copy that hooks your reader, builds trust, and drives action in 40 words or less.

Whether you’re writing a sales page, opt-in page, or full website, these above-the-fold tips are essential for making sure your most valuable real estate actually works for you.

What You’ll Learn:

• Why the “above the fold” section is the most visited part of every sales page and website
• The 3 key ingredients to include in your hero copy
• How to write a CTA that doesn’t just ask for action but inspires it
• How to write attention-grabbing sales pages with only 30–40 words

RESOURCES:

• See the full episode notes & past episodes here
• Clickable AF CTAs - to help you write better CTAS (and a swipe file!)
• Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold section
• Get on my calendar - if you’d like me to write your sales pages for you! 

Connect with me here:

• Instagram
• LinkedIn
• Website

Morgan's Stand Out Brand Strategy Session can be found at www.spechtand.co/stand-out-brand-strategy-session. Use code NOMAD for $200 off.

Sheri Moise's quiz can be found at sherimoise.com/quiz

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Your headlines make or break your sales page. You need to learn how to write scroll-stopping hooks that make navigating your sales page or website efficient for the reader - and make it super easy for them to buy from you!

In this episode of Copy And, Sam digs into one of the most powerful parts of any sales page: the headlines. She explains why generic lines like “Introducing…” kill conversions, how to use client language and transformation to create stronger hooks, and shares a real client example of rewriting headlines for maximum impact. If your sales page isn’t selling, this is where to start.

Resources Mentioned:

• See the full episode notes here
• Opt-In Copy Bot
• Previous Podcast Episodes:
  • Episode 6: Intro to sales pages

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

In this episode of Copy And, Sam kicks off a four-part series on writing high-converting sales pages. 

For this intro episode, she does an overview of what belongs on a sales page (and what doesn’t), why templates can lead you astray, and how to tailor content length based on your offer’s price point. 

From $0 freebies to high-ticket services, Sam explains the core structure every page needs and how to adjust for different buyer types—skimmers, fact-finders, and everyone in between. The big takeaway? Keep your page focused on transformation, keep asking for the sale, and write for what your audience actually needs to hear..

Resources Mentioned:

• See the full episode notes here
• Opt-In Copy Bot
• Previous Podcast Episodes:
  • Episode 3: Sales Psychology
  • Episode 4: Defining Your Ideal Customer and Writing for Them

Connect with me here:

• Instagram
• LinkedIn
• Website
  
  

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Real talk: Your people want to hear about their potential, not their pain.

Not sure how to do that? Listen to this episode of Copy And, where I'll dig in to:

• What your people need to hear to buy
• How to write for potential and not get stuck in the pain
• The sales psych behind this reasoning

Resources Mentioned:

• See the full episode notes here
• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)
• Brand Messaging → Hire me to nail your audience & their transformation, and give you the words that will sell on your website and sales pages.

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for.

When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for.

Resources Mentioned

• See the full episode notes here
• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)
• Nomad Copy VIP Services → Hire me to write your copy—sales pages, emails, websites, and more.
• Maslow’s Hierarchy of Needs → The psychological model that explains human motivators, from survival to self-actualization.

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Copy and Content are NOT created equal… and it matters, both when writing and hiring out a service provider. In this episode, I break down the key differences, where they overlap, and how to know whether you need a content writer or a copywriter to hit your business goals.

Resources mentioned in this episode:

• Free resource: Opt-In Copy Bot

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

In this kickoff episode of Copy And, I (Sam Burmeister) pull back the curtain on how I went from an Iowa kid with a sales internship, to climbing the corporate Tech Sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.

Resources mentioned in this episode:

• Book: The 4-Hour Workweek
• Book: The Challenger Sale

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. 

I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.

Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.

And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more!

Listen in to write copy that sounds like you, but converts BETTER. 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.