Copy And

In this episode, Samantha discusses the different types of copywriters and when to hire each one. She breaks down the difference between content and copy, then walks through direct response, brand, SEO, email, technical, and UX copywriters, explaining what each one does and who needs them. This episode is for anyone who has searched "I need a copywriter" and had no idea what to search for next.

What You'll Learn

• The difference between a content writer and a copywriter (it's not as clear cut as you'd think)
• Why a direct response copywriter is your go-to when you need a launch or a sale, fast
• When to hire a brand copywriter instead, and why retainers make sense for this work
• The niche copywriters most small businesses never need (SEO, technical, UX) and when that changes
• How to know which type of copywriter you're searching for before you post in a Facebook group

Resources Mentioned

• Welcome Sequence Template: https://nomadcopyagency.thrivecart.com/welcome-sequence-copy-bot-copy-reg/
• Brianna Owen, Owen Your Mark Copy: https://owenyourmark.com/
• Jess Zerrer, Tails and Emails: https://www.tailsandemails.com/
• Nomad Copy Agency services and pricing: https://nomadcopyagency.com/services

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses the copywriting myths she keeps hearing from clients and followers, sparked by a friend asking whether round buttons convert better than square ones. She digs into the data behind buttons, email subject lines, and sales page headlines to separate what the numbers show from what people assume works. Samantha shares specific findings on emoji use, subject line length, urgency language, and headline tone, then compares that data against what she has seen in her own audience's A/B tests. She closes with the free tools she recommends for tracking your own results, including Google Analytics and Microsoft Clarity.

What You'll Learn

• Whether round buttons or square buttons get more clicks (the answer might surprise you)
• The two things that make any button clickable, no matter its shape
• Why two emojis in your subject line could boost your open rate, and when to skip them entirely
• The word that can tank your email deliverability without you noticing
• Why generic sales page headlines like "Introducing my offer" cost you clicks and SEO

Resources Mentioned

• Flodesk State of Email report: https://flodesk.com/email-marketing-trends-report
• Kit (Samantha's email service provider): https://partners.kit.com/qumvycr8rhkf
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses the biggest tells that give away AI written copy, and what to do instead so your writing sounds like you. She got a wave of requests for this one and almost skipped it, since being the copywriter who hates AI feels defensive. Instead, she breaks down ten specific patterns she sees over and over in client copy, from em dash overload to the "it's not X, it's Y" reframe, and gives a fix for each one. Using AI to draft is fine. Knowing what to edit afterward, and why, is what makes copy convert.

What You'll Learn

• What the em dash signals about your copy, and the simple fix (a comma or a period)
• Why saying "it's not X, it's Y" confuses buyers instead of convincing them
• How to spot circular restating and rule-of-three listing before readers tune out
• Why vague -ly intensifiers like "genuinely" and "incredibly" drain your authority on the page
• How passive voice undercuts your offer, and the exact swap that fixes it

Resources Mentioned

• Copy On Demand membership (currently on waitlist, opening in December): https://www.nomadcopyagency.com/copy-on-demand
• Sam's Instagram (DM her your questions): https://www.instagram.com/nomad.copy
• Sam's contact page: https://nomadcopyagency.com/contact
• Get the Forgotten Launch Emails checklist for $1 with code PODCAST: https://nomadcopyagency.thrivecart.com/launch-emails-checklist

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Episode Summary

In this episode, Samantha breaks down what she learned in her marketing degree that no longer holds up for small business owners in 2026. She holds a marketing degree and spent years in corporate sales before becoming a copywriter, and she uses that background to compare textbook strategy with what a solo entrepreneur can pull off with far less time, budget, and data. Samantha covers four ideas from her college training, including long product launch windows, formal market research, separate marketing and sales functions, and constant feedback loops, and explains where each one still applies and where it falls apart when you are running the whole show yourself. This episode is for anyone who feels behind because their marketing does not match what they read in a textbook or saw at a big company.

What You'll Learn

• Why a two to four week product launch timeline can beat the year-long campaigns Samantha was taught in school
• The one type of market research small business owners should run at least once a year (and why focus groups are not it)
• How a single piece of marketing content can turn into a sales conversation without you planning it
• Why feedback forms are one of the biggest advantages small businesses have over big companies
• What happens when you treat client off-boarding as a data collection opportunity instead of a formality

Resources Mentioned

• Samantha's Instagram, where she posts a short-form series on marketing degree myths: https://www.instagram.com/nomad.copy
• Previous episode referenced (data-driven marketing decisions): https://www.nomadcopyagency.com/copy-and-podcast/right-message-wrong-timing
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses what happened when she ran a flash sale workshop that got tons of engagement, lots of DMs, and only five sales, against a goal of twenty. She walks through the launch timing strategy lessons she pulled from the flop, including why running a promotion the week before Labor Day (with kids heading back to school on wildly different schedules) tanked her conversions even though the offer and messaging were strong. This episode is for anyone who has ever launched something they were sure would sell, watched it underperform, and wondered if the problem was the offer itself. Spoiler: it usually isn't.

Key points covered in episode:

• Why the middle of an open cart period is almost always the slowest stretch of a launch (and why that's normal, not a red flag)
• How to tell the difference between a messaging problem and a flash sale timing problem
• The exact questions Samantha asked non-buyers to figure out why they didn't convert
• Why "everyone loves a Labor Day sale" is a launch myth worth questioning
• How to turn a low-converting launch into usable data for your next one

Resources Mentioned:

• Flash Sale Workshop: https://nomadcopyagency.thrivecart.com/writingworkshop/
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)
• Launch Strategy support with Samantha: https://tidycal.com/nomadcopy/launch-strategy-session
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Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha breaks down why waitlists are one of the most underused tools in a launch strategy and how to use one to sell more copy before your cart even opens. She shares the numbers behind why warm waitlists convert so much better than cold traffic, walks through the different types of waitlists you can run, and tells the story of a recent client (a PR coach for authors) who sold 34 spots before and within hours of her cart opening because her waitlist was nurtured the right way.

Samantha is writing the copy for these launches as they happen, which means this advice comes straight from campaigns that are converting right now.

What You'll Learn

• Why a warm waitlist can convert at 5 to 15%, while cold list sales often sit at 0.5 to 2%
• The four types of waitlists you can build (and how to pick the right one for your offer)
• How one client sold 24 spots before her cart even opened, just by nurturing her waitlist with three emails
• The two to three week window before launch that makes or breaks your waitlist's buying power
• Why "set it and forget it" waitlists kill your launch results without you noticing

Resources Mentioned

• Copy On Demand: https://www.nomadcopyagency.com/copy-on-demand

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses how to run a flash sale without defaulting to a discount code and a pile of urgent emails. She breaks down the four goals a flash sale can serve (money, re-engagement, priming your list to buy from you, and list growth), then walks through several flash sale formats that don't touch your pricing at all, from BOGO offers to exit offers to piggybacking on another brand's price change. She also shares three ways to pull a flash sale offer out of a service suite you already have, including how to test an offer that doesn't exist yet. This episode sets up her Flash Sale Workshop starting August 31st, where she'll help listeners strategize and write their own flash sale copy.

What You'll Learn

• The four goals a flash sale can serve, and why chasing only the cash leaves opportunity on the table
• A handful of flash sale formats that don't touch your pricing, including one Sam borrowed from a college football tailgate
• How to pull a flash sale offer out of a service you already sell, without building anything new
• Why testing an offer you haven't built yet through a flash sale can tell you if it's worth building
• What happened when one of Sam's clients booked six months of work off two emails

Resources Mentioned

• Can You Write This For Me: https://canyouwritethisforme.com
• Flash Sale Workshop (starts August 31st): https://nomadcopyagency.thrivecart.com/writingworkshop/
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses how she runs her affiliate program at Nomad Copy Agency and the exact copy affiliates need from you to promote well. Launch season means more entrepreneurs leaning on affiliates for reach, but most people are guessing at what emails to send and when. Samantha breaks down her casual, relationship-first approach to affiliate marketing, the four types of copy every affiliate program needs, and the creative touches (mixers, contests, breakfast hangs) that keep affiliates engaged between launches. She also shares her honest take on ThriveCart as an affiliate platform and why she still uses it despite recent company drama.

What You'll Learn

• The four types of copy your affiliate program can't run without (and the order to send them in)
• Why the invite email is the most manual part of affiliate outreach, and how to personalize it fast
• What to include in an affiliate dashboard so your best partners never lose track of their links
• Creative, low-cost ways to keep affiliates engaged between launches (hint: bagels help)
• How to think about affiliate commission without guessing what feels fair

Resources Mentioned

• Affiliate Copy Pack: https://nomadcopyagency.thrivecart.com/affiliate-copy-pack/?seg_id=01KCHKB0S7YQQ7XCDBNCYHD1Z3.23965.1770750291007
• ThriveCart (affiliate platform Samantha uses): https://samanthaburmeister--checkout.thrivecart.com/thrivecart-ultimate-package/
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha breaks down story selling, a way to write sales and launch emails that persuade through story instead of argument. She explains why FAQ-style emails ("a lot of you have been asking about X, so here's the answer") tend to fall flat, and shows how swapping that format for a client story does more work in less space. Samantha walks through three sales psychology principles behind why stories convert, then applies all three to a specific example from her own copywriting work with a book coaching client.

Key points covered in episode:

• The three psychological reasons a story sells better than a claim (and why your reader's brain fights back against direct pitches)
• How to combine an FAQ, a testimonial, and a transformation into a single email instead of three separate ones
• A simple framework for turning any objection into a story: problem, solution, transformation
• Why splitting FAQ emails and social proof emails into separate sends is costing you opens and conversions
• How to identify which past client's story matches your current audience best

Resources Mentioned:

• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST for $1)
• Copy On Demand membership waitlist: https://www.nomadcopyagency.com/copy-on-demand 

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself, even as AI reshapes how people search and buy.

Sam and Kaili dig into the weird contradiction of this moment. Every trend report says people crave human connection more than ever, and that's exactly the part business owners are outsourcing to AI first. They talk through what it means to write for AI recommendation engines (not just Google), why "machine readability" matters more than keyword stuffing, and how tools like Claude and ChatGPT are quietly learning your business the same way a friend would, if you let them.

Kaili also breaks down the site audit tool she built to score websites on sales psychology, voice, and AI recommendation readiness, and shares what she's seeing go wrong on client sites over and over again.

What You'll Learn

• Why connection and community are outperforming automation right now, and what that means for your content plan
• The difference between using AI as a tool versus using it as a crutch, and how listeners can spot the difference in their own work
• Why AI models are learning to recommend you based on your consistency across platforms (not just your keywords)
• The "boring" structural fixes most websites are missing that keep AI from understanding (and recommending) them
• How the buyer's journey has already shifted before someone ever lands on your site

Resources Mentioned

• Reveal Studio Co: https://www.revealstudioco.com
• Kaili on Instagram: https://www.instagram.com/revealstudio.co
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.