In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself, even as AI reshapes how people search and buy.

Sam and Kaili dig into the weird contradiction of this moment. Every trend report says people crave human connection more than ever, and that's exactly the part business owners are outsourcing to AI first. They talk through what it means to write for AI recommendation engines (not just Google), why "machine readability" matters more than keyword stuffing, and how tools like Claude and ChatGPT are quietly learning your business the same way a friend would, if you let them.

Kaili also breaks down the site audit tool she built to score websites on sales psychology, voice, and AI recommendation readiness, and shares what she's seeing go wrong on client sites over and over again.

What You'll Learn

• Why connection and community are outperforming automation right now, and what that means for your content plan
• The difference between using AI as a tool versus using it as a crutch, and how listeners can spot the difference in their own work
• Why AI models are learning to recommend you based on your consistency across platforms (not just your keywords)
• The "boring" structural fixes most websites are missing that keep AI from understanding (and recommending) them
• How the buyer's journey has already shifted before someone ever lands on your site

Resources Mentioned

• Reveal Studio Co: https://www.revealstudioco.com
• Kaili on Instagram: https://www.instagram.com/revealstudio.co
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their first six-figure launch and contributed to several seven-figure launches, she's watching the same fixable mistakes derail otherwise solid offers. She walks through what's going wrong at each stage and exactly what to do instead, so you can avoid repeating these mistakes in your next launch.

What You'll Learn

• Why your launch starts 4 to 6 weeks before cart opens, and what you should be doing during that window
• Why the old "eight touches" rule no longer covers what it takes to buy something high ticket
• Why ditching your webinar because "people already know you" is costing you sales
• How many emails you need during a 7 day cart open period (the number will surprise you)
• The exact day in your launch when sales dip, and why that's not the day to panic and pull back
• What to do after cart close so leads who didn't buy stay warm for next time

Resources Mentioned

• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1)
• Webinar Show-Up Email Templates: https://nomadcopyagency.thrivecart.com/webinar-show-up-emails-template/
• Clickable AF CTAs swipe file: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and big picture strategy words, defining each one in plain language and grounding it with a concrete example.

This is part two of a two part series. Samantha covers this because she's noticed that people throw around words like funnel, landing page, and revenue interchangeably, when they mean different things and matter for different reasons.

What You'll Learn

• Why every business already has a funnel, even if it's the simplest possible version
• The difference between an opt-in page, a landing page, and a sales page (and which one closes the sale)
• What a lead magnet is, and why a freebie and a lead magnet aren't the same thing
• The four money terms get confused most: revenue, cash collected, sales, and profit
• Why "evergreen" doesn't mean less selling, it means selling all the time
• A simple way to think about list segmentation using a convenience store

Resources Mentioned

• Opt-In Copy Bot (free): https://www.nomadcopyagency.com/opt-in-copy-bot
• UTM link tracker: https://samanthaburmeister--akaridigital.thrivecart.com/utms-made-simple/
• Episode 45 (part one of this series): https://www.buzzsprout.com/2532771/episodes/19418189
• Instagram: https://www.instagram.com/nomad.copy
• LinkedIn: https://www.linkedin.com/in/samanthaburmeister
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even after running her own email marketing for months. Samantha realized that marketing jargon gets thrown around so casually that most business owners are just nodding along, hoping no one quizzes them on it.

Samantha covers acronyms across four categories: paid ads, money math, marketing tools, and funnel stages, plus a handful of extras that show up everywhere in the online business space.

What You'll Learn

• The four numbers every ad campaign lives or dies by (and which one matters most)
• Why MRR means two completely different things, and how to tell which one someone's talking about
• The acronym soup behind your tech stack: SaaS, ESP, and OSP, decoded in plain English
• What TOFU, MOFU, and BOFU mean for your content strategy (and why "bottom is buy" is the one to remember)
• The difference between your ICP and your ICA, and why both matter for who you're writing to

Resources Mentioned

• The Art of Online Business (Kwadwo's ads course): https://theartofonlinebusiness.com/
• Litchfield Media (Melissa Litchfield, ads expert): https://samanthaburmeister--litchfieldmedia.thrivecart.com/test-drive-ad-sprint-live-1/
• ThriveCart, used for tracking client lifetime value and average order value: https://samanthaburmeister--checkout.thrivecart.com/thrivecart-ultimate-package/
• Kit (formerly ConvertKit), Samantha's current email service provider: https://partners.kit.com/qumvycr8rhkf
• Samantha's Funnels 101 series: https://www.nomadcopyagency.com/copy-and-podcast/what-is-a-marketing-funnel

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned three voice notes of advice into a full episode on how to write subject lines that get clicked.

If you write your own sales emails and then stare at the subject line field like it's a final exam you didn't study for, this one's for you.

What You'll Learn:

• Why 69% of people mark an email as spam based on the subject line alone (and what to do about it)
• The curiosity gap concept and how to use it to make people desperate to open your email
• Four tactics Sam uses to write subject lines that stop the scroll, including the one-word subject line and the "steal the most outrageous line" method
• What formatting choices (brackets, caps, emojis) move the needle and which ones tank your deliverability
• The subject line mistakes that are quietly destroying your open rates, including false urgency, spam trigger words, and why first-name personalization is losing its edge

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickoff call, she realized she should probably mention it to stand out from the competition, and Sam realized she should start including AI Disclosure statements in her clients' copy!

Samantha walks through how to write AI disclosures as trust-building sales copy that  sets expectations and helps you convert!

What You'll Learn:

• Why buyers are reading more carefully than ever and what they're looking for in your copy
• Where to put AI disclosures on your website and sales pages (hint: probably fewer places than you think)
• How to write a disclosure that sounds like you, not a terms-of-service page
• Why disclosing that you DON'T use AI can be just as powerful as disclosing that you do
• The SEO opportunity hiding inside your AI transparency statement

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. 

Spoiler alert: we don't love it, but understand where it can give someone a boost. 

So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle. 

If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing anything useful, this one's for you.

Key points covered in episode:

• Why AI tools give eerily similar answers to different people, and what that means for anyone using AI-generated copy to stand out
• The difference between using AI as a task tool versus letting it do your thinking for you (these are not the same thing)
• What makes a brand voice guide worth having, and what makes one a complete waste of time
• How Sarah keeps her creativity sharp with a dedicated monthly practice

Connect with Sara from BTL Copy:

• Between the Lines Copy Website
• Say hi on Instagram
• Tell her your favorite chai shop on Threads

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. 

One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific things you can do today to make your copy more readable and more profitable.

Grab the Forgotten Launch Emails Checklist for $1 with code PODCAST.

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can keep people warm, excited, and moving forward.

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds.

Get the webinar show up email templates here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.