How to Write Sales Pages Part 4

If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And, I’m breaking down why calls to action matter so much, where most service providers go wrong, and how to write CTAs that feel clear, compelling, and easy to say yes to.

Key Points Covered in This Episode:

• What a call to action actually does on a sales page or website
• Where to place CTAs for maximum visibility and conversions
• How to use verbs and identity-driven language in your button copy
• Simple CTA best practices that make it easier for buyers to take the next step

Resources Mentioned

• Clickable AF CTAs → to help you write better CTAs (and a swipe file!)
• Free Opt-In Copy Bot
• Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

SPONSORED BY:

• Sheri Moise: Find out what naturally sets you apart from the rest & fuels your business success sherimoise.com/quiz
• Specht and Co: Book a Stand Out Brand Strategy For Online Service Providers use code NOMAD for $200 off!

Copy On Demand is NOW OPEN for 2026

Get my brain in your back pocket all year long, for just $247/month. 

Annual enrollment ends on January 9th at midnight PST. 

Join here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

How to Write Sales Pages Part 3

Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less.

Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real estate actually works for you.

Key Points Covered in This Episode:

• Why the above-the-fold section is the most important part of any sales page or website
• The 3 key ingredients every high-converting hero section needs
• How to write a CTA that doesn’t just ask for action but inspires it
• How to write attention-grabbing sales pages with only 30–40 words

Resources Mentioned:

• Clickable AF CTAs - to help you write better CTAS (and a swipe file!)
• Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold section
• Get on my calendar - if you’d like me to write your sales pages for you! 
• Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

Copy On Demand is NOW OPEN for 2026

Get my brain in your back pocket all year long, for just $247/month. 

Annual enrollment ends on January 9th at midnight PST. 

Join here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

How to Write Sales Pages Part 2

Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying.

In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I look. I’ll show you how to write scroll-stopping headlines that guide your reader, highlight transformation, and make it easier for the right people to say yes.

Key Points Covered in This Episode:

• Why sales page headlines matter more than most people realize
• How headlines guide skimmers and keep readers moving toward the buy button
• Common headline mistakes that cause readers to drop off
• How to write clear, attention-grabbing headlines that support conversions

Resources Mentioned:

• Free Opt-In Copy Bot
• Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

How to Write Sales Pages Part 1

In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages.

I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actually needs to hear.

Key Points Covered in This Episode:

• What elements every high-converting sales page needs
• Why sales page templates can lead to overcomplicated or underperforming copy
• How to adjust sales page length based on price point and buyer behavior
• Writing sales page copy for skimmers, detail-seekers, and transformation-driven buyers

Resources Mentioned:

• Free Opt-In Copy Bot
• Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

If your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll learn the most common signs that you’ve lost the plot on your core message (like rambling pitches and endless tweaks) and simple ways to step back and regain clarity. Clear copy beats clever copy every time.

Key points covered in this episode: 

• Why offers stop selling with messy messaging
• Four signs you’re too close to your own copy
• The 80/8 rule for simplifying your messaging
• How to use the sticky note test to pressure-test clarity

Resources Mentioned:

• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)
• Copy Chats & VIP Copy Days → Hire me to nail your audience & their transformation, and give you the words that will sell on your website and sales pages.
• Get the full show notes here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Pain-point-heavy copy has been the default in online marketing for years, but it can leave your audience feeling stuck instead of inspired. Your people want to hear about their potential, not their pain. In this episode, I talk through why leading with pain falls flat, how sales psychology supports writing for potential, and how to shift your copy toward transformation without losing clarity or conversions. 

Key points covered in this episode:

• Why pain point marketing can backfire in your copy
• What your audience actually needs to hear to feel confident buying
• How to write transformation-focused copy that still converts

Resources Mentioned:

• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (only open 1x/year!)
• Brand Messaging → Hire me to nail your audience & their transformation, and give you the words that will sell on your website and sales pages.
• Get the full show notes here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. In this episode, I walk through the core psychology behind writing copy that converts.

Key points covered in this episode:

• How buyer psychology influences every purchasing decision
• The role emotion and logic play in high-converting copy
• Practical ways to apply sales psychology to your emails, sales pages, and CTAs

Resources Mentioned

• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (only open 1x/year!)
• Nomad Copy VIP Services → Hire me to write your copy—sales pages, emails, websites, and more.
• Maslow’s Hierarchy of Needs → The psychological model that explains human motivators, from survival to self-actualization.
• Get the full show notes here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing).

Key points I cover in this episode:

• The functional difference between content and copy and why both matter
• What content is designed to do vs. what copy is responsible for
• How to decide if you need to hire a content writer or conversion copywriter

Resources mentioned:

• Free Opt-In Copy Bot
• Get the full show notes here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation.

I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.

I’m sharing how sales psychology, buyer behavior, and real-world experience shaped the way I approach copywriting today. Tune in for real talk about sales pages, ethical urgency, AI in copywriting, the role of design, and guest experts who’ll drop insights you can actually use if you’re an online service provider who wants to write copy that converts.

In This Episode, You’ll Hear:

• Why copy (not tactics) is the core of effective marketing
• The bold leap I took to leave corporate for entrepreneurship (spoiler: it involved workplace drama, and a whole lotta nerve)
• How I’ve helped clients sell out in six & seven-figure launches through copy that’s strategic and human AF
• Why I built Copy On Demand to teach business owners how to write copy that actually sounds like them—but converts BETTER

Resources mentioned:

• Book: The 4-Hour Workweek
• Book: The Challenger Sale
• Get the full show notes here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. 

I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.

Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.

And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more!

Listen in to write copy that sounds like you, but converts BETTER. 

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.