How to Write Sales Pages Part 2

Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying.

In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I look. I’ll show you how to write scroll-stopping headlines that guide your reader, highlight transformation, and make it easier for the right people to say yes.

Key Points Covered in This Episode:

• Why sales page headlines matter more than most people realize
• How headlines guide skimmers and keep readers moving toward the buy button
• Common headline mistakes that cause readers to drop off
• How to write clear, attention-grabbing headlines that support conversions

Resources Mentioned:

• Free Opt-In Copy Bot
• Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

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• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

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Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.