How to Write Sales Pages Part 3

Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less.

Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real estate actually works for you.

Key Points Covered in This Episode:

• Why the above-the-fold section is the most important part of any sales page or website
• The 3 key ingredients every high-converting hero section needs
• How to write a CTA that doesn’t just ask for action but inspires it
• How to write attention-grabbing sales pages with only 30–40 words

Resources Mentioned:

• Clickable AF CTAs - to help you write better CTAS (and a swipe file!)
• Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold section
• Get on my calendar - if you’d like me to write your sales pages for you! 
• Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.