In this episode of Copy And, Sam kicks off a four-part series on writing high-converting sales pages. 

For this intro episode, she does an overview of what belongs on a sales page (and what doesn’t), why templates can lead you astray, and how to tailor content length based on your offer’s price point. 

From $0 freebies to high-ticket services, Sam explains the core structure every page needs and how to adjust for different buyer types—skimmers, fact-finders, and everyone in between. The big takeaway? Keep your page focused on transformation, keep asking for the sale, and write for what your audience actually needs to hear..

Resources Mentioned:

• See the full episode notes here
• Opt-In Copy Bot
• Previous Podcast Episodes:
  • Episode 3: Sales Psychology
  • Episode 4: Defining Your Ideal Customer and Writing for Them

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To view this episode with subtitles, visit my YouTube channel here

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