Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation.

I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.

I’m sharing how sales psychology, buyer behavior, and real-world experience shaped the way I approach copywriting today. Tune in for real talk about sales pages, ethical urgency, AI in copywriting, the role of design, and guest experts who’ll drop insights you can actually use if you’re an online service provider who wants to write copy that converts.

In This Episode, You’ll Hear:

• Why copy (not tactics) is the core of effective marketing
• The bold leap I took to leave corporate for entrepreneurship (spoiler: it involved workplace drama, and a whole lotta nerve)
• How I’ve helped clients sell out in six & seven-figure launches through copy that’s strategic and human AF
• Why I built Copy On Demand to teach business owners how to write copy that actually sounds like them—but converts BETTER

Resources mentioned:

• Book: The 4-Hour Workweek
• Book: The Challenger Sale
• Get the full show notes here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

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Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.