In this episode of Copy And, Sam discusses the strategic importance of Calls to Action (CTAs) on sales pages and other marketing materials. As a seasoned copywriter and sales psychology expert, Sam explains what CTAs are, why they matter, and how to craft them effectively for maximum impact. 

She emphasizes the importance of placing CTAs prominently and making them visually appealing. Sam also provides actionable insights into using verbs and transformational language in CTAs to encourage conversions. Tune in to learn tips on copywriting, design, and the psychology behind compelling CTAs, and don't forget to grab the Clickable AF CTAs resource from the show notes.

00:00 Introduction to CTAs

00:42 Understanding the Importance of CTAs

02:01 Common Mistakes with CTAs

03:43 Defining a Call to Action

04:47 Crafting Effective CTA Copy

08:03 Designing Clickable CTAs

10:37 Recap and Additional Tips

11:38 Bonus Tips for Email CTAs

12:38 Conclusion and What's Next

Resources Mentioned

• Opt-In Copy Bot
  
  
• Previous Podcast Episodes:
  • All found here

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SPONSORED BY:

• Sheri Moise: Visit sherimoise.com/quiz
• Specht and Co: visit www.spechtand.co/stand-out-brand-strategy-session (use code NOMAD for $200 off!

To find Devin and get Inbox Zero Hero, visit this link!

You can find Jess and the Ordinary Business Podcast at this link!

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.