Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. 

In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do with that moment matters.

I walk through how to turn a simple thank you page into a strategic transition point that builds relationships, keeps energy moving, and makes the next step feel inevitable. 

We’ll talk about simple next actions you can guide people toward, how to learn more about your audience while they’re engaged, and why thank you pages are an ideal place for high-converting tripwires.

If your thank you page currently says “Thanks, check your inbox,” this episode will show you how to transform it into a quiet but effective sales asset.

Next up in the series, we’ll dive into checkout pages and how small tweaks there can dramatically increase your average order value.

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