Personal Injury Mastermind

268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024

Listen Later

Struggling to attract clients online? Your law firm's website might be costing you cases.

Simply having a website isn't enough - learn what you need to do about it.

David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely.

Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website and tickets: Pimcon.org 


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What’s in This Episode:
  • Who is David Arato?
  • The fatal flaw in most law firm websites (and how to fix it)
  • Why AI-generated content is killing your SEO
  • The secret weapon that's helping smart firms dominate Google rankings
  • How to turn your website into a 24/7 client-attracting machine


    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy
    • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
    • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
    • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
    • 96. Brian Dean, Backlinko — Becoming a Linkable Source
    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels


      • ...more
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      Personal Injury MastermindBy Chris Dreyer, Rankings.io
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