Tips for dealing with Imposter Syndrome, managing a podcast, and starting a new brand with Les Alfred.

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Welcome to episode 272 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Les Alfred from Balanced Black Girl about building a brand that allows you to share your message.

Create Your Own Room

Have you ever worked on a project and just felt that something about it was…off? It's as though it just doesn't fit with your vision, your wants, or your passions?

That's exactly where Les found herself two years ago when she was a food and fitness blogger at The Balanced Berry. She took a step back, leaned into the discomfort she was feeling, and ultimately started a new brand, podcast, and website all under the Balanced Black Girl name.

It's under this brand that Les is able to relay the message she feels called to share to her audience and have meaningful conversations with others who help her spread her mission.

In this conversation, Les shares advice for bloggers who feel like they need a break, how she deals with Impostor Syndrome, and how to manage feeling lost and get back on track.

In this episode, you'll learn:

• Why she started her own food blog
• How she knew it was time to pivot
• Her advice for taking a break
• How Les knew Balanced Black Girl was going to be a good fit
• How she builds her podcast journey
• How she manages her podcast queue
• What it's like to start something new
• How she dealt with Impostor Syndrome
• How she uses her podcast as a piece of her business
• Her encouragement for people who are feeling a bit lost

Resources:

• The Balanced Berry
• Les' "A New Chapter" blog post
• Balanced Black Girl
• Balanced Black Girl Podcast
• Big Magic: Creative Living Beyond Fear
• The Life of a Project Graph
• Steal like an Artist
• Airtable
• Black Food Bloggers Club
• The War of Art
• Les' #WellnessSoWhite podcast episode
• Follow Les and the Balanced Black Girl Podcast on Instagram

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].