January 26, 2025

272: How to Become Indistractable: Master Your Focus and Time with Nir Eyal

51 minutes

Are distractions causing your time to slip away? In this episode, Nir Eyal reveals how the psychology behind habit-forming products can be applied to create positive habits in our own lives. He explains how to control both internal and external triggers, enabling us to design environments that support our goals. This episode is filled with actionable strategies to help you regain control of your attention and focus on what truly matters.

Nir Eyal is the author of two bestsellers. His first book, Hooked, is a Silicon Valley must-read and emerged from a class he taught at the Stanford Graduate School of Business. He's just published a follow-up book, Indistractable, which explores the psychology of distraction.

Indistractable was recently named one of the Best Business and Leadership Books of the Year, according to Amazon and one of the Best Personal Development Books of the Year by Audible. It's a very actionable and well-researched guide to taking action to fight distraction. Nir was also recently named #1 on LinkedIn’s list of 10 Top Voices on technology.

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TIMESTAMPS

2:07 Nir’s Story

4:55 The Psychology Behind Hooks

11:07 Why Are We Distracted?

16:45 4 Steps to Becoming Indistractable

24:58 Emotion vs. Feeling

30:27 Escaping Discomfort

37:11 What Are Values?

41:42 Tools for Focus