Personal Injury Mastermind

274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients

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Greg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market.  The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm.


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What’s in This Episode:
  • Who is Greg Sobo?
  • What are the benefits of having an in-house marketing team versus outsourcing?
  • What strategies does the firm use to grow and expand into new markets?
  • What challenges did Greg face in rebranding the firm from real estate to personal injury?


    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
    • 96. Brian Dean, Backlinko — Becoming a Linkable Source
    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
      • ...more
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