Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business.

In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue.

Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net her higher rates and give her leverage in negotiations with brands, as well as reveals transparent insights on creator earnings and recent brand deals.

View the transcript for this episode at: https://otter.ai/u/QEba4T4H01Wl1e3ewK0O75djK9U?utm_source=copy_url

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Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

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