In this episode of SuperPsyched, host Dr. Adam Dorsay interviews Austin Hope, the president and winemaker at Hope Family Wines in Paso Robles, California. They discuss the intricacies of winemaking, the history and unique terroir of Paso Robles, and the personal journey and passions that drive Austin's success. Austin shares insights into the wine community, the challenges he faced, and his commitment to quality and community. The conversation highlights the meaningful aspects of wine, from its production to its role in bringing people together, and underscores the importance of love and open-mindedness in both life and winemaking.

00:00 Introduction to SuperPsyched

00:28 The Mystique of Wine

01:00 Interview with Austin Hope

03:37 Austin's Journey into Winemaking

05:36 Challenges and Triumphs

07:03 Lessons from Mentors

14:50 The Joys of Winemaking

22:34 Family and Legacy

26:41 Family Influence in Winemaking

27:35 Promoting Paso Robles

29:34 Terroir and Microclimates

35:41 Community and Collaboration

39:22 Innovative Wine Marketing

43:08 The Importance of Overdelivering

48:01 Final Thoughts and Reflections

Helpful Links:

Hope Family Wines

Austin Hope Wiki

Dr. Rachel Herz’s research cited from the excellent book Why You Eat What You Eat https://a.co/d/aXvmRB9