If marketing is a struggle in your business, it might be time for you to approach it differently. In this episode of Being Boss, Emily interviews guest Mike Michalowicz, an entrepreneurial strategist and author of the new book, Get Different: Marketing That Can’t Be Ignored. They discuss why marketing is important to a business, how to stand out in a sea of competitors, and why your marketing should be different from common norms. You’ll learn the three key elements in Mike’s new book, and how to start positioning yourself as the expert in your creative business.

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Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.

Follow Being Boss on Instagram: @beingbossclub

Join the Being Boss Community: beingboss.club/community