In this episode, you'll learn how a Virginia lawyer found the best business coach to help his firm implement principles from the popular book "Traction" (by Gino Wickman). Listen as Kellam Parks shares the process he used to research and vet candidates, and why he says the decision to hire a coach was "transformative." He also explains exactly why the principles in Traction are so helpful in growing a modern law practice.

In this episode, you will hear:

• The benefits of applying the business book "Traction" to law practices
• Some challenges traditional law firms face
• Understanding the concept of Entrepreneurial Operating System (EOS)
• The challenges and benefits of coaching for solo lawyers
• Implementing EOS and finding the right coach
• The importance of generosity as a core value

Resources from this Episode

• Stephanie Everett (the coach Kellam hired)
• Lawyerist Labs (group coaching program)
• Melissa Shanahan (Velocity Work)
• Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell (business coach to Steve Jobs and Eric Schmidt)
• Charlie Munger's Psychology of Human Misjudgment
• The Moment, podcast by Brian Koppleman (creator of Showtime's Billions)
• Traction: Get a Grip on Your Business, by Gino Wickman
• Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, by Michael Morse
• The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.