The Launch Lounge Podcast

278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole


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What do you do when you have six kids, a law degree, and a crazy idea to start a business in your sister's basement? 🚀

If you're Julie Cole, you build a multi-million dollar company that changes an entire industry. Julie started her online business over 20 years ago while raising six kids, turning Mabel's Labels from a basement startup into a 50-employee empire with 200,000 Facebook followers.

Her grassroots marketing approach proves that whether you're selling online courses or physical products, the strategies are remarkably similar. It's all about consistent visibility, authentic storytelling, and playing the long game to build credibility in your industry.

🔥 In This Episode:

  • Discover how four moms bootstrapped a business without funding into multi-millions

  • Learn grassroots marketing strategies that built massive social media followings

  • Master turning everyday expertise into media opportunities and speaking gigs

  • Understand why visibility creates credibility and loyal customers

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadupđź’«

 

💚 💚 💚 

Salome

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The Launch Lounge PodcastBy Salome Schillack

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