In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads.

Key Topics Discussed:

1. Introduction to Google Ads for Course Creators: Aaron Young explains how Google Ads can become a powerful tool for course creators, distinguishing it from other ad platforms like Meta ads.
2. Strategies for Google Ads: Understanding the importance of warming up your audience and going beyond the immediate sale is crucial for course creators to succeed with Google Ads.
3. Tracking and Metrics: Aaron emphasizes the importance of patience and tracking the right metrics over a period of at least three months to evaluate the effectiveness of your Google Ads campaigns.
4. Budgeting and Planning: Learn realistic expectations for monthly ad spend and how to reverse engineer your budget based on desired outcomes.
5. YouTube and Google Ads Integration: Aaron discusses the growing opportunity with YouTube ads and how course creators can leverage this platform for cheaper yet impactful advertising.
6. The Transition from Agency to Educator: Aaron shares his journey from running a digital agency to teaching business owners directly, empowering course creators to manage their own Google Ads effectively.
7. Monetization and Community Engagement: Engaging with platforms like Kajabi and adapting strategies for community engagement is covered, providing insights into Aaron's own course offerings.

This episode is perfect for those who are completely new to Google Ads or looking to enhance their existing strategies. It offers clarity, calm, and actionable strategies, with a strong emphasis on long-term planning and realistic expectations.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Aaron Young: 

Define Digital Academy: https://www.definedigitalacademy.com/

YouTube: https://www.youtube.com/@AaronYoungGoogleAds

Get ALL of Aaron's Google Ads Campaign Set-up guides: https://www.definedigitalacademy.com/campaign-set-up-guides