The ONE Thing

280. How Core Values Drive Your Purpose


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In a world full of choices, deciding what matters most can be tricky. We know extraordinary success is about leaning into our priorities and avoiding distractions—but how do we know when to say yes and when to say no?

Many people are searching for purpose. They want clarity on That ONE Thing so that they can make better decisions and have a direction for their life. But the truth is that clarifying your purpose is not always easy. Tapping into Your ONE Thing is a journey, not a lightning bolt.

To help you navigate that journey, Jay Papasan talks about a new tool we’re developing here at The ONE Thing: The Core Values Deck. Jay has been a driver behind making this project a reality, and he shares how identifying your values can be a compass for your life and a tool to point you in the direction of your purpose.

It’s incredible how much clarity three little words can bring, which is what makes this such a powerful exercise and tool. If you want to learn more about our Core Values Deck, visit the1thing.com/corevalues.

In this episode, you will learn...

  • [01:26] How Jay chose his own core values
  • [07:16] How your purpose aligns your decision-making
  • [13:53] How Jay came up with the idea for the Core Values Deck
  • [26:11] The danger of gut reacting
  • [29:30] Sharing the journey with others

  • Links & Tools From This Episode

    • the1thing.com/corevalues

    Mentioned in this episode:

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