Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers.

At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She personally formulated and designed all the products in the line, which are available in 1000+ Walmart stores and CVS Beauty IRL stores. Online at Frilliance.com, Amazon.com, and in the UK at Superdrug.com.

Fiona started her career as a model and actress, appearing on Disney Channel’s GameOn and several national commercials.

In This Conversation We Discuss:

• [00:38] Intro
• [02:16] Improving skincare options for teens
• [03:13] Loving beauty products since childhood
• [04:17] Realizing product issues for sensitive skin
• [04:53] Investing in your own business & advocacy
• [05:48] Prioritizing natural ingredients and good testing
• [06:49] Sourcing reliable packaging materials
• [07:30] leveraging TikTok community for market insights
• [08:24] Relying on personal promotion initially
• [09:14] Developing a targeted influencer outreach strategy
• [09:59] Electric Eye: your true Shopify expert
• [10:55] Reflecting on early sales success
• [11:54] Handling large POs for major retailers
• [12:55] From personal promotion to influencer marketing
• [14:39] Building close relationships with influencers
• [15:30] Understanding the challenges of being a teenager
• [16:11] Navigating the complexities of retail partnerships
• [17:34] Adapting to specific requirements of retailers
• [18:19] Embracing continuous learning in entrepreneurship
• [19:17] Ignore discouragement and believe in yourself
• [21:29] Amplify your confidence with Frilliance

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Clear, confident skin begins here frilliance.com/
• Follow Fiona Frills linkedin.com/in/fionafrills/
• Schedule an intro call with one of our experts https://electriceye.io/connect

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