Best-selling authors Bob Burg, and Jeff C. West have teamed up to write an excellent new sales parable in book form.

Filled with lessons on leadership, sales skills, music, and entertainment, it’s a short, fun read, which will both new and veteran sales pros, or anyone who communicates.

In this special video episode, Bob and Jeff share with Art lessons from the book, the inspiration for it, what it's like to collaborate on a book, and more.