Honest Ecommerce

285 | Launch and Learn: Balancing Risk and Realism in Startup | with Brandon Blum


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Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. 

Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. 

Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing. 

Through his work, Brandon learned how brands - large and small - told their stories and built their brands.

In This Conversation We Discuss:

  • [00:39] Intro
  • [01:32] Creating a brand with a positive community impact
  • [02:53] Experiencing first sales at a pop-up
  • [04:10] Bootstrapping and soft launching the business
  • [05:30] Launching without overthinking
  • [06:30] Balancing day jobs and side hustle
  • [07:26] Leveraging project management skills
  • [08:36] Recognizing project management as a skill
  • [09:49] Electric Eye: your true Shopify expert
  • [10:46] Discovering opportunities in unexpected places
  • [12:16] Adjusting business projections post-pandemic
  • [14:00] Standing out in a saturated online market
  • [14:58] Transitioning from corporate to startup
  • [16:25] Fulfillment in building a passion-driven career
  • [18:24] The power of networking in business
  • [20:53] Expanding your Luck Surface Area
  • [22:32] Evolving products based on real-world insights
  • [23:38] Luxury accessories and apparel from For Others

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • A mission-driven lifestyle brand for-others.com/
  • Follow Brandon Blum linkedin.com/in/blumbrandon/
  • Schedule an intro call with one of our experts electriceye.io/connect

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