Social media marketing is easy and inexpensive if you approach it right. Being authentic is one key to success, but there's another word that's even more important. And that's what this episode will explain and discuss.

In this episode, you will hear:

• Leveraging social media for attorneys
• The importance of relationships in social media marketing
• The pitfalls of chasing viral content and the value of authenticity
• Practical social media marketing strategies (ex. content harvesting and sharing local events)
• Tips for engaging effectively on social media

Show Notes

• My LinkedIn bio
• My Twitter bio
• My Instagram bio
• Marques Brownlee (the YouTube tech guy)
• The Hustle (best place to get interesting content to share on social media)
• AllDrafts (contract drafting tool for lawyers)

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.