Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites. 

He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing, and also spent time with Mark’s/Canadian Tire as AVP of Ecommerce and Digital Marketing. 

He has also worked at multi-channel retailers like Buffalo Jeans, Bentley, and globally for Mexx. 

Johnny is a published author. His book, Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be, was published in October 2022.

In This Conversation We Discuss:

• [00:40] Intro
• [01:48] Embracing digital change in a family business
• [02:29] Career shifts: From writing to marketing
• [03:45] Finding inspiration in Guerilla Marketing
• [05:00] Guerrilla Marketing: Action Over Talk
• [06:45] Learning from different companies & managers
• [08:15] Embracing larger brand challenges
• [09:06] Scaling career with strategic insights
• [09:52] Restructuring digital marketing channels
• [11:31] Planning incremental improvements
• [12:33] Strategizing flexible team dynamics
• [13:57] Adjusting strategies based on KPIs
• [15:15] Episode sponsors
• [18:27] Navigating brand storytelling challenges
• [20:02] Adapting to evolving demographics and interests
• [21:11] Experiencing success after strategic efforts
• [22:12] Inspired to write a leadership playbook
• [24:46] Addressing real-life leadership challenges
• [26:04] Transforming leadership through practical insights
• [27:15] Navigating talent retention & employee loyalty
• [28:16] Adapting to shifting fulfillment strategies
• [29:34] Evaluating revenue vs digital marketing metrics
• [30:48] Dealing with turnover & keeping a positive attitude
• [33:08] Making personal development a priority
• [34:05] Get in touch with Johnny Russo

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Choice for hosiery, intimates, and apparels lamour.com/en.html
• The Original Padded Sock thorlo.com/
• Follow Johnny Russo linkedin.com/in/johnnyrusso/
• Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be amazon.com/Mastering-Mindful-Leadership-Become-Employees/dp/1988058848
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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