The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan.

Enter Relatable Nonprofit,  a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads.

With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend. 

Here’s how she did it.

Connect with Catalina:

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