People are quick to talk about their successes – after all, it feels good to share our wins publicly – but we can often learn much more from our failures, as well as others’ failures. I also think sharing our failures is important in order to remain transparent. In the interest of taking my own medicine, I’m going to share the story of my first business: why I started it, and, ultimately, why I think it ended in epic failure. I’ll also share the lessons I think you can learn from my mistakes so you can avoid making those same mistakes yourself.

Listener shoutout: In a recent review, Raina wrote, “I first stumbled upon Sam through an Instagram ad. I was impressed by the down-to-earth ad copy and very quickly decided to buy her course. From there I found myself on the receiving end of her emails, which again were so refreshing. I loved how transparent she was in what they were and I found myself smiling when I read them. From there I ended up on her podcast, subscribing, and now listening regularly. The first episode I listened to was her planning one for 2022. Game changer! I’ve already seen an increase in sales which I attribute to the tips I received in that podcast. I tend to have a million ideas and love following them all, but with her free planner, I decided to focus on just one idea this quarter, and it’s already paid off in dividends. I just finished listening to her umbrella episode on content, and again it just set off so many light bulbs for me. I thoroughly enjoy how Sam continues to connect the dots for me and my business. I am definitely a fan and plan to listen for years to come. Highly recommend!”

If you’d like a shoutout (and a chance to win a $20 Starbucks gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

Click here to sign up for Sam’s Free LIVE Legal Workshop

In this episode, you'll hear…

1. 10:38 - My story and why I started my first business
2. 19:44 - Why you should do things differently
3. 23:24 - Staying strong despite competition
4. 26:00 - How to make content that’s relevant to your audience
5. 29:06 - Making your offers specific
6. 31:56 - The impact of having conversations with your customers
7. 34:32 - Why your business name is so important
8. 36:51 - Creating the content that’s best for you and your business
9. 40:07 - Why you need to invest in yourself
10. 41:43 - Keeping realistic expectations
11. 45:32 - Knowing when your heart isn’t in it

RESOURCES:

1. Episode 18. 10 Easy Instagram Reels Tips (+ How to Use Music Legally)

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER