Personal Injury Mastermind

290. Toolkit: Law Firm SEO Strategy Guide 2025 — Insights from Legal Marketing Veterans

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Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.


Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 


In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition.


We discuss:

  • AI content creation strategies for law firm websites
  • Technical SEO and URL structure best practices
  • Review acquisition tactics for improved local rankings
  • Content pruning strategies that preserve traffic
  • Reddit marketing opportunities for law firms
  • Modern link building techniques for legal websites
  • Law firm naming strategies for SEO advantage
    • Resources
    • Motorcycle Accident Lawyer 
    • Surfer SEO
    • SEO for Lawyers: The Definitive Guide to Law Firm SEO


      • Guest Details

      Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing.

      • Jason Hennessey: LinkedIn, Instagram, Podcast, 
      • Hennessey Digital: Website
      • Book: Law Firm SEO, Honest SEO 


        • Chris Dreyer and Rankings Details

        Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

        • Rankings: Website, Instagram, Twitter
        • Chris Dreyer: Website, Instagram
        • Newsletters: The Dreyer Sheet 
        • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
        • Work with Rankings: Connect

          • Time Stamps

          00:00 Intro

          06:43 AI Content Strategy 

          08:50 Content Pruning Strategy 

          12:29 Technical SEO & URL Structure 

          16:14 Law Firm Marketing Book Promo 

          17:00 Local SEO & Law Firm Naming 

          18:56 Link Building Philosophy 

          20:30 Review Strategy 

          23:30 Reddit Marketing Strategy 

          24:38 PIM Points & Conclusion


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