Success in sales, and life for that matter, does not rely on having more information. Everyone has access to that.

It always relies on the person. Their identity and values.

One of the many components that go into BEing a truce sales professional is being others-focused.

In this episode Art shares a three-letter acronym, that when you use it to remind yourself of one key concept about every human interaction, will change your life and that of others you speak with.