Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither.

When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework.

For every £1 she spent, she made £2.50 back—reinvesting £15,000 from profit into mentorship, marketing, and high-ROI tools. But smart investing isn’t just about numbers—it’s about mastering the mindset behind money, too.

In this case study, we’re breaking down exactly how Emilie decides what, when, and how much to reinvest in her business.

Connect with Emilie:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices