Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level.

Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun.

Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth content.  And with a 37% average open rate, her audience isn’t just opting in once—they’re paying attention and coming back for more.

In this case study, Sam breaks down exactly how she fueled her list growth  to 46,000 active subscribers so you can apply what works to your own niche.



Connect with Sam:

Listen to Sam's last episode of Cubicle to CEO: https://open.spotify.com/episode/4mSfMTXqRnyUJ4Hj4Ot31q?si=ieHDKOhzRuSZLtKg29wRAA

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

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