In this empowering episode, Tina Tower takes on five of the most common money myths holding women back from creating more abundance in their businesses and lives. With warmth, honesty, and practical strategies, Tina explores how both beliefs and strategy impact wealth-building—and reveals how you can reframe limiting money stories to make way for a more prosperous reality.

Resources and mentions:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Book: Useful Not True by Derek Sivers

Accounting Tool Recommendation: Xero

Key Topics Covered:

1. Making Money Is Hard: Tina challenges the belief that making money requires endless hustle. She encourages listeners to seek ease, focus on value creation, and kick the right "soccer ball" through the goal—not just the heaviest or hardest one.

2. Wanting More Money Is Greedy: Tina dispels the myth that desiring wealth is selfish, pointing out how women with wealth give back to their families and communities, and that having more is an act of service.

3. You Have to Be Great at Math or Finances to Build Wealth: Not true! Tina shares her own modest math grades and reminds us that learning and tracking your numbers—even with simple tools or a bookkeeper—is what truly matters in business.

4. Charging High Prices Is Selfish: Tina encourages listeners to see high prices as a reflection of value and impact. Committed clients invest more—and get better results—while strong pricing helps your business and your clients thrive.

5. If I Just Work Harder, I'll Make More Money: Tina notes this is true only up to a point. After a certain stage, more hours won't yield more income. Focus on smarter strategy, leverage, better offers, and scalable systems.

Your beliefs shape your success as much as strategy. Reframe limiting stories, track your numbers, and price confidently to reflect your impact. Money amplifies your values—choose empowering beliefs that drive growth and align with the freedom and opportunities you deserve.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder