Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope.

Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer.

This story led me to reflect on your role as a guide in your customer journey. Are you showing up in the way they need? Are you acting like the trusted expert who confidently points the way forward?

Inspired by Donald Miller’s book Building a StoryBrand, I break down what it means to take on the role of the guide in your marketing and customer service. I share practical tips on:

• Showing authority and expertise in your niche
• Exuding confidence in your product or service
• Giving new customers a clear and simple “Start Here” path
• Offering the success path your customers are craving

Tune in to discover how you can build trust, nurture loyalty, and create a customer journey that leads straight to success—for both you and your audience.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Build Your Metrics Dashboard Workshop -- Join me inside of Farm Marketing School this month to learn about all the key  metrics you need to be tracking in your farm business for sales and marketing. Then set up your "dashboard" as a Google Sheet to track the key metrics to help you meet your revenue goals. Subscribe to Farm Marketing School this month for full access!

Allen Chiropractic Orthopedics -- I share my testimony in today's episode. This doctor is the doctor I talk about!! Dr. Sean Allen is a thought leader, practitioner, and teacher in orthopedic chiropractry. I call him my personal Jesus. He has now healed me twice. He finds the root of the problem and FIXES it. If you live in the metro-Chicago area, and you have some kind of pain that other doctors can't figure out... I bet he can. 

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.