Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business.

This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing.

In this case study, she shares the simple but strategic approach behind her viral content that grew her audience by 34,000: the three types of posts that consistently performed, her lead generating storytelling framework, and why choosing a topic you’re already living can be the easiest way to create high-impact content.

If you're short on time but big on intention, this conversation will change the way you think about your content.

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