One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action. 
 
Today we’re walking through a few different ways you can layer this into your marketing plan. 
_______
 
Full Episode Show Notes
<a href='http://ecommercebadassery.com/298'>http://ecommercebadassery.com/298</a>
 
_______
 
Let's Connect
Website: <a href='http://ecommercebadassery.com/'>http://ecommercebadassery.com</a>
Instagram: <a href='http://instagram.com/ecommercebadassery'>http://instagram.com/ecommercebadassery</a>
Membership: <a href='http://ecommercebadassery.com/membership'>http://ecommercebadassery.com/membership</a>
 
_______
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, <a href='https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683'>review</a> and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683'>https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683</a>
 
 
This podcast uses the following third-party services for analysis: 
Chartable - <a href='https://chartable.com/privacy'>https://chartable.com/privacy</a>

One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action. Today we’re walking through a few different ways you can layer this into your marketing plan. _______ Full Episode Show Notes http://ecommercebadassery.com/298 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.&nbsp;
&nbsp;
Today we’re walking through a few different ways you can layer this into your marketing plan.&nbsp;
_______
&nbsp;
Full Episode Show Notes
<a href="http://ecommercebadassery.com/298" rel="noopener noreferrer">http://ecommercebadassery.com/298</a>
&nbsp;
_______
&nbsp;
Let's Connect
Website: <a href="http://ecommercebadassery.com/" rel="noopener noreferrer">http://ecommercebadassery.com</a>
Instagram: <a href="http://instagram.com/ecommercebadassery" rel="noopener noreferrer">http://instagram.com/ecommercebadassery</a>
Membership: <a href="http://ecommercebadassery.com/membership" rel="noopener noreferrer">http://ecommercebadassery.com/membership</a>
&nbsp;
_______
&nbsp;
Rate, Review, &amp; Subscribe
Like what you heard? I’d be forever grateful if you’d rate, <a href="https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683" rel="noopener noreferrer">review</a> and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.&nbsp;
&nbsp;
Review Here: <a href="https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683" rel="noopener noreferrer">https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683</a>
&nbsp;
&nbsp;
This podcast uses the following third-party services for analysis:&nbsp;
Chartable - <a href="https://chartable.com/privacy" rel="noopener noreferrer">https://chartable.com/privacy</a>
&nbsp;

298. How to Use Scarcity & Urgency in Your Holiday Marketing

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. 

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. 

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.


WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

Business

Entrepreneurship

Marketing

Management

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. 

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. 

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.


WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system &amp; make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing &amp; paid ad support. Includes live coaching.

Share 298. How to Use Scarcity & Urgency in Your Holiday Marketing

Sign up to save your podcasts

298. How to Use Scarcity & Urgency in Your Holiday Marketing

298. How to Use Scarcity & Urgency in Your Holiday Marketing

More shows like eCommerce Badassery

The Amy Porterfield Show

The School of Greatness

Shopify Masters

Build Your Tribe | Grow Your Business with Social Media

Perpetual Traffic

Well-Oiled Operations with Stacy Tuschl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Proof to Product

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Boutique Chat

I Have ADHD Podcast

The Mel Robbins Podcast

The Professional Creative

Good Content with Shannon McKinstrie