A famous saying is that "You can't NOT communicate." Meaning that everything you do or say that is observed by someone, whether it is intentional or not, is creating feelings in others.

We can be much more successful in sales, and in life, by focusing on how we can make more of those feelings positive.

Art shares contrasting examples from a recent vacation to Cabo San Lucas where he experienced both great and negative feelings from simple interactions. 

You'll also hear simple things you can do right now to make the lives of others better every day, including yours in the process.