I’m thrilled to welcome back Jeffrey Shaw—one of my most popular guests! This is his third time on the show, and for good reason. I first heard him speak at PPA’s Imaging USA, and he completely blew me away. Now, five years later, he is just releasing “Sell To The Rich”, and he shares so many great insights from this book. He also has 2 other amazing books in case you want more Jeffrey.

From humble beginnings, Jeffrey became one of the top portrait photographers in the U.S., with work featured on Oprah, CBS News, People Magazine, and displayed at Harvard University. He’s a speaker, author, business coach, TEDx presenter, and founder of The Self-Employed Business Institute.

So guess what? Luxury sales is not just about raising prices, having a fancy website, or advertising to wealthy people.

Jeffrey breaks down why selling to the rich is more about mindset than money. He shares why luxury is a way of being, how personal growth plays a role in sales, and why success starts with your own belief in value.

Listen for these key takeaways:

• Luxury isn’t just a price point—it’s an experience.
• Your real competition isn’t other photographers.
• Judgment will cost you sales.
• “Clean energy” is essential. Confidence, clarity, and authenticity are what attract high-end clients.
• You need to embody luxury yourself. To sell the experience, you have to understand what it feels like.

His book is now available for presale early March 2025! Go to his website to be one of the first to get your hands on it jeffreyshaw.com

And thanks for subscribing to my YouTube channel and your favorite podcast platform.

Hugs, Luci

Connect with Photography Business Coach Luci Dumas: 

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