Rich sits down with Jordan McDonough and Bri West – the founders of Somerled Designs. Somerled is a design firm specifically for short term rentals. Their main focus is designing spaces that help maximize their clients' cash flow and overall return on investment. They do this by studying the market, understanding customer preferences, and applying their design expertise. Somerled designs properties that produce higher revenue, attract more bookings, and stand out in competitive markets. 

Rich, Bri, and Jordan discuss the importance of interior designing for short-term rentals, Somerled’s origin story, analyzing market data to maximize rental performance, and the biggest mistakes seen in design today. They also talk about target audiences, trending amenities, staging rental listing photos, the current state of the economic climate and its effects on the short-term rental space.

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